10 Sources of Content Inspiration
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When creating a content calendar as part of your marketing plan or content strategy, it can be easy to whip out the first ideas for topics you can think of and call it a day.
While those first top-of-mind content ideas may be relevant and helpful to your customer or interesting to the reader, they may not be the types of content topics that really increase sales or drive engagement with your brand.
The best content strategy plans mix it up, promoting posts that are meant to be shared, help the reader see how a product solves their problem or explains why a company or brand is the one people should trust.
If you need to create a new content plan for the next several months or freshen up an existing one, take a look at these five places you should be looking for content inspiration.
Content strategists and copywriters should take the same approach when creating their content plans. It isn’t always about the number of pageviews or how many times a piece of content gets shared on social media – sometimes the best content to emulate is inspiring on a more subjective basis.
This avenue for inspiration goes beyond competitive analysis and straight to the organizations and associations that create thought leadership that can sometimes determine the direction of your business.
For instance, a school that offers truck driving courses should stay in-the-know about new regulations for drivers and how that impacts the test students must take to become certified.
After all, this will impact what the school includes in their curriculum. And this can also result in content that informs prospective students of these changes and how it will impact their education.
By showing that you are on top of the latest changes in your relevant industry, you also lend credibility to the quality of your service.